Born from intention.
It all started with niya — with intention.
No plan, no map — just the love to try, to learn, to live.
In the early days, I was a bboy, living through rap, DJing, and graffiti —
each one a way to express what words couldn’t.
Then came martial arts — judo, kickboxing —
they taught me focus, respect, and strength from within.
Through fitness and CrossFit, I learned how to push,
not to impress, but to grow — with heart, with purpose.
When I met the ocean, everything changed.
Surf, bodysurf, skate — they brought me balance, flow, and connection.
And through art, photography, and drawing, I learned to tell that story visually.
That’s how NIYA was born.
NIYA isn’t just a brand — it’s a reflection of a life lived with passion,
a collection of moments driven by curiosity and sincerity.
It’s for those who move with heart, who live with purpose, who act with niya.
Every piece carries that energy — the rawness, the honesty, the spirit.
NIYA — not just a brand, but a way of living with sincerity.